WHATCHAMACALLIT is an initiative created by 5 young creators that emerges every so often somewhere in the city of Utrecht, WHATCHAMACALLIT is a creative art space without a permanent home base, but with a persistent vision.

WHATCHAMACALLIT organizes various events that provide a way to create connections and start collaborations between different designers, artists, makers and the audience. These events vary from fashion shows, exhibitions, dinners, movie nights and everything in between.